Marketing Solutions

Product Description
This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. Marshall/Johnston’s Essentials of Marketing Management has taken great effort to represent marketing management the way it… More >>

Essentials of Marketing Management

Related posts

• Video Leadership Seminars: Succeeding in the Role of Chief HR Officer With Phyllis Domm of Management & Marketing Solutions, Inc. (0)
• Strategic Marketing Management, 5th Edition (1)
• Strategic Marketing Management, 5th Edition (0)
• Small Business Marketing Management (0)
• Small Business in the Cloud: Free Online Business Management & Marketing Solutions (0)