Marketing Solutions

Product Description
*Real-World Orientation. Throughout the text, Cases, Chapter-Opening Vignettes, Marketing Research War Stories, and Ethical Dilemmas connect the materials to the real world of marketing research, as it’s practiced in today’s top firms.

*Focus on the research user – continues to present marketing research through the eyes of a manager using, or purchasing marketing research information.

*Chapter-Opening Vignettes discuss prominent compan… More >>

Marketing Research Essentials, with SPSS

Related posts

• Essentials of Marketing Research (5)
• Modern Marketing Research: Concepts, Methods, and Cases (1)
• Marketing Research: Methodological Foundations (2)
• Marketing Research: An Applied Orientation (5)
• Marketing Research: An Aid to Decision Making (1)