Product Description
We are confident that the new edition of Marketing Research: An Aid to Decision Making will dramatically improve students’ knowledge of marketing research because practitioners, academicians, and past users of the text recommended many of the changes and new topics that we incorporated into this edition. The fact is, there have been numerous changes in the research industry and global marketplace that warrant special attention. When you consider how research organiz… More >>
Marketing Research: An Aid to Decision Making
Marketing, 2008 Edition
Social Media Marketing: An Hour a Day
Social Marketing to the Business
Marketing