- ISBN13: 9781427798619
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Who Is Talking About You?
Foreword by Seth Godin and Afterword by Guy Kawasaki.
Master the art of word of mouth marketing with this practical hands-on guide.
With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth.
Learn the five essential steps that make word of mouth work and ev… More >>
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#1 by Lawrence Weber on May 21, 2010 - 4:47 am
love the ideas, but weak on future, social media more powerful than wom…hard work here…larry weber
Rating: 3 / 5
#2 by Steven Bursten on May 21, 2010 - 6:39 am
Gives a good perspective on what is word of mouth and the challenge to measure it financially (what is the cost if it is free?). The good part is the later section showing how to boost WOM with the internet. A useful guide for any marketer who wants value for your investment.
Rating: 3 / 5
#3 by Smokey Joe's on May 21, 2010 - 7:34 am
NPR’s editorial review “It’s brief. It’s elementary. It’s obvious.” says it all.
To be worth my time, a business book needs to tell me something I DON’T know, or make me think about some aspect of my business in a new way. This book did neither.
Rating: 1 / 5
#4 by A. Vern on May 21, 2010 - 10:05 am
The book was in very good condition. I found it to be easy to read and user friendly.
Rating: 5 / 5
#5 by Emm LAMPITHIANAKIS on May 21, 2010 - 11:23 am
Very usefull information about word-of-mouth meaning and tactics. I’d like some more practical hints on implementing.
Rating: 2 / 5