- ISBN13: 9780470537190
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Search has changed everything. Search has become woven into our everyday lives, and permeates offline as well as online activities. Every business should have a search strategy. How a business appears online can impact consumer influence as much as if not more than offline advertising like TV commercials. A business’s search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine… More >>
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#1 by Tim Martin on May 30, 2010 - 7:23 am
It amazes me: businesses big and small are allocating increasing amounts of coin to an assortment of internet related initiatives without having their heads around the basics of search engine dynamics (and I’m not talking about cheap and fast SEO ‘trickery’). What Vanessa Fox has so effectively achieved with this book is to provide anyone interested – and anyone running an organisation should be – with a systematic framework to incorporate search into their tactical and strategic decision making fabric. Knowing thy customer has long been a business imperative – and so why would anyone pass up on a free peek into Google’s treasure trove of historical and live search data? And why would anybody not want to know how to rank well on a wide and deep range of directly related search queries, land qualified traffic onto their online properties, to then drive these leads through to ready and waiting calls to action? Beats me. This hints at a more fundamental problem – people don’t know what they don’t know. This book – more a guide really – is a business gem. Read it and then you’ll know.
Rating: 5 / 5
#2 by Conrad Saam on May 30, 2010 - 9:40 am
This isn’t really a book about Google. It’s not even about search. It’s about how business has changed dramatically over the past 10 years and how most companies are just waking up to this reality. Vanessa’s experience and knowledge in search is unparalleled, yet this isn’t a geeky, technical, how-to manual. Instead, Vanessa presents a high level blueprint of how overall business strategy has evolved through the explosion of search. Best of all, its written in easily digestible language – from the garage entrepreneur to the corporate executive. If you want to start or business or keep an existing one open, Marketing in the Age of Google is a must read.
Rating: 5 / 5
#3 by Marshall on May 30, 2010 - 11:24 am
A great overview of how businesses can leverage search engine optimization, pay per click and social media tactics as their business and marketing strategy. The book details not just what search engines are looking for, but how you can leverage data and analytics to better promote your business with greater opportunities to be found in search engines or online communities via online marketing tactics. I consider this book as a must have for anyone just getting into marketing or needs to familiarize themselves with SEO and/or online marketing.
Rating: 5 / 5
#4 by Tamara Adlin on May 30, 2010 - 1:15 pm
So, I’m in the biz, and even I didn’t ‘get it’ when it comes to search engine marketing. And this is after countless presentations at conferences, reading tons of stuff online, etc. Maybe I’m just dense, or maybe I just needed someone like Vanessa Fox to clarify what SEO is, how it works, why I should care, and exactly what I can do about it to help my business (and my clients’ businesses) in plain old ordinary language. With actual examples that make sense.
Sure, I’m biased. I contributed a little info on personas for the book. But I’ve got to tell you, I got way more out of this book than I put it. I’ve learned more from Vanessa’s book–actual, practical methods that tie in perfectly with user experience–than I’ve learned from any other book I’ve read in the past few years.
You’ll love this if you are a marketer who has to worry about SEO (and you all do).
You’ll get a huge amount out of it whether or not you already know anything about SEO and SEM.
You’ll get a brand new perspective if you are a user experience person (because guess what? the conversation you are trying to establish with your users and customers starts waaaay before they arrive at your site!).
You’ll become a savvy consumer of SEO tools and services.
So really, just buy it already. Seriously.
Rating: 5 / 5
#5 by Maile Ohye on May 30, 2010 - 4:13 pm
This book appears more targeted for a higher-level, strategic audience (e.g., CEOs, Marketing VPs, Product Managers). What’s great is that all of the technical details are still spot-on. Fox covers the latest on personalization and universal results, as well as going beyond SEO into, as the author terms, a “search acquisition strategy” that focuses on not only rankings but maximizing customer satisfaction and strong site architecture. A+ advice in my world.
Rating: 5 / 5