Product Description
The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the … More >>
Principles of Marketing, 12th Edition
Marketing, 2008 Edition
Social Media Marketing: An Hour a Day
Social Marketing to the Business
Marketing