Product Description
“Business Marketing”, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management…. More >>
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#1 by Ivar Thordal on June 7, 2010 - 8:03 am
To high price for the basic marketing the book contains – written with way to many words. As a student I dislike wasting time reading more than I need and pay for more than I get.
Rating: 1 / 5