- ISBN13: 9781932531572
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Radical secrets of direct marketing players Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today’s top direct marketers. These high-profile techniques can be applied to your non-direct marketing business with amazing results and direct marketing guru Dan Kennedy can take you there. Dan and his elite team of consultants–all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, T… More >>
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#1 by Jason Layhue on June 8, 2010 - 7:01 am
This is the first book thatt I have read from Dan Kennedy. I must say that it was the title of the book that got me interested. I am just getting started with my direct marketing education and found this book to be a HUGE help. I liked how Dan opens the book with a few chapters and then passes the torch to some of the people who have used his methods of marketing, letting them tell their stories. I feel that I learned something from everyone in this book.
Overall I am glad that this book made it into my hands. It has opened my eyes to some great marketing and advertising strategies. I would highly recommend this book to anyone who owns a business or is looking for ways to generate some major business.
Rating: 5 / 5
#2 by J. Carpenter on June 8, 2010 - 8:59 am
It wasn’t worth the money
Rating: 1 / 5
#3 by Zlatan Piric on June 8, 2010 - 11:13 am
My english is poor so I won’t bother you much with it, just go and by this book, its fantastic, although I am aware that no person is same and what one likes the other dislikes and what works for one guy won’t work for the other guy, so there’s no guarantie you’ll like it as well
Rating: 5 / 5
#4 by Brian Horn on June 8, 2010 - 1:01 pm
Good information in a quick read. I read it in about 3 sittings. The first part of the book is good solid advice. The second is examples from successful people that have implemented Dan’s tactics.
All good stuff. Pick it up.
Rating: 4 / 5
#5 by Kate Williams on June 8, 2010 - 2:04 pm
Dan Kennedy’s “No B.S.” series books are all excellent. This one is a great introduction to direct marketing. Learn how hugely profitable techniques formerly used only in direct mail and infomercials can be used in today’s internet businesses. Although some people don’t like his “No B.S.” style, Kennedy is a clear and inspiring writer, and has achieved huge success for himself and his clients.
Rating: 5 / 5