Marketing Solutions

• ISBN13: 9780470598825
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, … More >>

Marketing 3.0: From Products to Customers to the Human Spirit

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