Product Description
Emerging trends are changing today’s business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business-to-business marketing, presents a managerial rather than a descriptive treatment of business marketing, and reflects the growing body of literature and emerging trends in… More >>
Business Marketing Management: B2B
Marketing, 2008 Edition
Social Media Marketing: An Hour a Day
Social Marketing to the Business
Marketing