Product Description
Essentials of Health Care Marketing, Second Edition, is a complete curriculum of marketing management tools and techniques and is ideal for graduate courses, though advanced undergraduates can readily grasp the level of presentation. Chapters include learning objectives, key terms, and chapter problems for discussion. The text is filled with examples from a wide array of health care providers, health systems, HMOs, physician-hospital organizations, and more, the cha… More >>
Essentials of Health Care Marketing
Analysis for Marketing Planning
Marketing Leadership in Hospitality and
Hospitality Marketing Management
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Marketing That Works: How
#1 by G. Jensen on June 26, 2010 - 6:12 am
Another book in the long list of MBA class related materials….except that this one was for electives…..it blended well with advanced marketing texts, and has become a companion book for keeping my knowledge of marketing (regardless of field) close to hand.
Rating: 4 / 5
#2 by Elizabeth B. Kirkman on June 26, 2010 - 6:42 am
This book was in great shape when I received it and was so helpful for my class.
Rating: 5 / 5