Product Description
The 2007 Gourmand Award winner for BEST INTERNATIONAL WINE BOOK FOR PROFESSIONALS, this comprehensive text provides an indepth, hands-on approach to wine marketing and sales. Authored by leading wine marketing professors and Napa s most respected wine marketing and communication consultant, this new work covers the total range of the wine marketing profession, from the initial theoretical concepts to the detailed tactical steps for every marketing and sales applicat… More >>
Wine Marketing and Sales: Success Strategies for a Saturated Market
Analysis for Marketing Planning
Marketing Leadership in Hospitality and
Hospitality Marketing Management
The Agricultural Marketing System
Marketing That Works: How
#1 by Jose Paulo Schiffini on July 19, 2010 - 1:56 pm
Wine is in fashion for at least 10000 years…;
And I bet: it will be in fashion for the rest of our time !
So,against the title of this book I say : There is no saturated markets, there are only people that do not understand wine, it is important for every one of us to reflect on how the American Way of Life is downgrading,
we should export happiness, and pleasure, as we did in the late 40’s and 50’s after the II WW….
We should export more wine, wine against any war.
Schiffini, J. P. (The Century Club co-founder)
Rating: 5 / 5
#2 by Book Guy on July 19, 2010 - 4:24 pm
My main interest for purchasing this book was to gain guidance on importing wine to the US. I read the author’s pre-release review that indicated the book devoted an entire chapter to the topic of exporting/importing wine. Upon finally receiving the book, I found one chapter that mainly addressed wine exporting and the chapter had one high-level page on wine importing. I was disappointed and returned the book.
Rating: 2 / 5
#3 by DCT on July 19, 2010 - 5:58 pm
I own a winery in Napa Valley and, with over 25 years of operational experience in the business, the title was intriguing enough for me to order this book. What I found was rudimentary marketing discussions and inaccurate statements about finance and margins. This is one of the most worthless books I’ve ever read. I wish I could say that this was a decent 101 book but it is so badly written that it comes across as a poorly researched college term paper. Don’t waste your money. The folks that wrote this book have never spent a day in the managerial operations of a winery.
Rating: 1 / 5
#4 by White Owl Winery on July 19, 2010 - 7:36 pm
If you’re involved in the wine industry and the marketing of wines in any way, read this book. As a former media person (20 years) and current winery owner, I appreciate the straightforward and “to-the-point” manner that this book is written in. Getting media, industry, and consumer attention for your product shouldn’t be a mystery and it isn’t rocket science. This book goes a long way in proving it.
Rating: 5 / 5
#5 by V. Olsen on July 19, 2010 - 9:13 pm
As a marketing student, I found this book very helpful. It has both theory and practical examples, which made studying wine marketing much easier. I’d highly recommend it.
Vivian Pershall
Rating: 5 / 5
#6 by CNA Training on September 6, 2010 - 1:16 am
What a great resource!