Product Description
The Marketing Game is a competitive marketing strategy simulation that allows students the opportunity to apply their marketing knowledge in a fun and interesting way. The Marketing Game is applicable for all areas of Marketing and all levels because the game is not based on just one simulation. Rather it is based on several simulations with one integrated framework. The instructor can decide the level of complexity by selecting the number of decision areas a stud… More >>
Analysis for Marketing Planning
Marketing Leadership in Hospitality and
Hospitality Marketing Management
The Agricultural Marketing System
Marketing That Works: How
#1 by David Tonks on July 26, 2010 - 4:32 pm
The Marketing Game! now appears in its third incarnation, some 14 years since the original launch.
Exsiting or former users of TMG!, either faculty or students, will recognise the latest version. The basic market model remains the same as do many of the operating procedures but this marketing simulation software now works through a Windows environment and contains many enhancements to improve ease of use. It is a very worthwhile and perhaps overdue update.
One noteworthy feature of TMG! is the modest cost. Unlike some alternative marketing simulations, there is no licence fee. The operating software is supplied with the Instructor version of the manual for TMG!
Rating: 5 / 5
#2 by Nelson Orozco on July 26, 2010 - 7:25 pm
The reason I bought this item is to adhance my understanding of Marketing. This gives you the opportunity to act out the marketing principles that are taught in the textbook.
Rating: 5 / 5
#3 by Scorpio on July 26, 2010 - 7:57 pm
This product arrived in new condition in a timely manner. Thanks for the great service!
Rating: 5 / 5
#4 by S. Thompson on July 26, 2010 - 9:30 pm
The text book and CD arrived in perfect condition and much earlier than promised! Thank you! Thank you!! Thank you!!!!
Rating: 5 / 5
#5 by Manfred R. Jessee on July 26, 2010 - 10:49 pm
This software needs to be updated. First, the newer Vista operating system does not seem to work with the program and there appears to have been no new options or improvements with the program for quite some time now.
Rating: 2 / 5
#6 by becky cook on August 28, 2010 - 7:21 pm
I rented this book and the cd version is so old it wont run on my pc-does anyone know where there is a free link to upgrade/download this? Or even better a mac version? thanks