Product Description
FOUNDATIONS OF MARKETING offers a concise, straightforward approach to basic marketing concepts and strategies. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in sustainable marketing, marketing entrepreneurship, and marketing in transitional times while incorporating up-to-date research and examples throughout. In addition to a well-respected, distinguished author team, authoritative coverage, and comprehensive yet con… More >>
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#1 by M. McKinney on July 31, 2010 - 3:02 pm
This book was in good condition, and it was shipped in time for my class (and for me to read the first couple chapters). Wonderful doing business with this seller.
Rating: 5 / 5
#2 by Cheyanne Smith on July 31, 2010 - 4:39 pm
I received the book Foundations of Marketing in good timing and the condition was as stated in the ad. I would buy books from them again.
Rating: 5 / 5
#3 by Agent Scully on July 31, 2010 - 7:13 pm
The book is in excellent condition. My only complaint is that it is an instructor’s copy that prevents me from selling it back to any local bookstores…apparently someone cannot read b/c it says in big, obvious lettering “DO NOT SALE” all over the front and back cover. But again, the book is in great condition and was delivered promptly.
Rating: 4 / 5
#4 by KCTRI on July 31, 2010 - 9:50 pm
The book was ok. It repeated itself numerous times throughout the book and would bring up topics only to say that they will discuss them later. I used it for an online marketing class and passed, so I guess it was pretty good. The book is pretty wordy at times and sometimes spends too much time on somewhat irrelevant topics.
Rating: 3 / 5
#5 by T. McCue on July 31, 2010 - 11:25 pm
My class MKT300, we have to read the actual book, it is an easy read, and I am getting alot out of it. (even for an accounting major)
Rating: 5 / 5