Product Description
Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document–the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s… More >>

Analysis for Marketing Planning

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For courses in Hospitality Marketing and/or Tourism. How do you gain a sustainable competitive advantage in today’s global hospitality industry? Are there ways to attract and keep a customer over the course of a lifetime? Marketing Leadership in Hospitality and Tourism, Fourth Edition addresses the marketing strategies and tactics known to be effective in the industry such as strategic pricing and revenue management, customer loyalty programs, proven communication m… More >>

Marketing Leadership in Hospitality and Tourism: Strategies and Tactics for Competitive Advantage

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Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfu… More >>

Hospitality Marketing Management

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The sixth edition of The Agricultural Marketing System will help you understand not only the what but also the why of agricultural marketing, and it will help prepare you for success in real-world agricultural marketing. This text reflects the economic factors, socioeconomic trends, farm demographic changes, global competitiveness, and consumer attitudes that shape the current structure and operation of the U.S. agricultural marketing system. It shows you how decisi… More >>

The Agricultural Marketing System

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The principles and insights outlined in this highly engaging book have been invaluable to me in leading the marketing efforts at Victoria’s Secret Stores as well as on several P&G brands. —Jill Beraud, Executive Vice President, Marketing/Limited Brands and Victoria’s Secret   Differentiate yourself more effectively, protect yourself against competition, and drive higher margins   Bring entrepreneurial power to distribution, sales management, PR,… More >>

Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

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Have you “built a better mousetrap” but are finding the world just isn’t beating a path to your door?
Do you have a product or service that people genuinely would want to buy from you… if only they knew it existed?
With advertisements bombarding your prospective customers from every direction, at all hours of the day, it’s no longer enough to shout your message from the rooftops and expect that the right people will take notice.
Instead, you need t… More >>

Make My Marketing Work: How to Win Customers & Make More Money

• ISBN13: 9780470190876
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

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E-mail seems like a terrific marketing tool — until you think about all that spam clogging up your own inbox. But of course YOUR message isn’t spam. So how do you use e-mail to market without becoming a spammer? Done properly, e-mail marketing is highly effective. E-Mail Marketing For Dummies can help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e-mail marketing… More >>

Email Marketing For Dummies

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Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but who want the flexibility to add outside cases, simulations, or projects. Development of marketing strategies, market demand and environments, creating customer value, analysis of consumer markets, market segmentation, brand loyalty, th… More >>

Framework for Marketing Management: Integrated PharmaSim Simulation Experience

• ISBN13: 9781422129807
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

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“Since Groundswell was published in April of 2008, two things have happened: The global economy has gone into the dumper; and at the same time, marketers have fallen in love with social technologies.” So states author Josh Bernoff in his introduction to Marketing in the Groundswell, which offers vital information that everyone involved in marketing or in communicating with customers’ needs to know.

The book includes three core chapters from the original best… More >>

Marketing in the Groundswell

• ISBN13: 9781422121153
• Condition: New
• Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

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Why do advertising campaigns and new products often fail? Why do consumers feel that companies don’t understand their needs? Because marketers themselves don’t think deeply about consumers’ innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome this “depth deficit” and find the universal drivers of human behavior so vital to a firm’s success.

Marketing Metaphoria reveals the powerful unconscious vi… More >>

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers