Posts Tagged advertising
The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know, Revised and Updated Edition
The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know, Revised and Updated Edition
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If you work with clients in any industry, The Art of Client Service is for you. If you work in an advertising or marketing agency, then this book is indispensable.Distilling decades of experience, advertising executive Robert Solomon has compiled the definitive resource for advertising and marketing account executives: a fast-reading, pocket-size, actionable checklist of 58 essential ideas to help client service professionals improve their account management strategy and skills. Now fully update
Tags: advertising, Client, Edition, Every, Know, Marketing, marketing agency, Professional, Revised, Service, Should, Things, UpdatedRelated posts
The Referral Engine: Teaching Your Business to Market Itself
The Referral Engine: Teaching Your Business to Market Itself
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The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you.
Tags: advertising, Business, e marketing, Engine, Itself, Market, Marketing, marketing campaign, marketing campaigns, Referral, TeachingRelated posts
Marketing
Marketing
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You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. Now MARKETING, Eleventh Edition–with its engaging presentation of concepts–will bring forward how much the principles of marketing play a role in your day-to-day life. With coverage of current marketing practices and exciting new features, Lamb, Hair, and McDaniel’s MARKETING, Eleventh Edition, will have you saying, “Now that’s marketing.”
Tags: advertising, direct mail, e marketing, Marketing, marketing helpRelated posts
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