Posts Tagged Business
Marketing, 2008 Edition
Marketing, 2008 Edition
List Price: $ 263.95
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Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials–and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing’s text and its outstanding suite of supplements supplies students with the knowledge and decision-making skills needed to succeed in today’s competitive business environment.
Tags: 2008, Business, Edition, Marketing, marketing strategiesRelated posts
Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
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The first book devoted entirely to B2B social marketingB2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information.This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funn
Tags: Account, Build, Business, Client, Customer, Generate, lead generation, Leads, Listen, Major, Market, Marketing, Relationships, SocialRelated posts
No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing
No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing
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This is the first no-holds-barred, no B.S., no “Kumbaya” guide to social media marketing for business. It’s the perfect book for every decision-maker who’s ready to move beyond soft platitudes about social media “conversations,” and achieve results: measurable improvements in sales, profitability, efficiency, and brand value. Top social media marketing consultants Jason Fells and Eric Decker take a relentlessly practical business value of social marketing, focusing on business drivers and effect
Tags: AllBusiness, Bullshit, Business, Guide, Marketing, marketing consultants, Media, NoHype, Profit, SocialRelated posts
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