• ISBN13: 9780470562239
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
Advertising is dead. You may not realize it, but you and everyone you know engages, possibly unsuspectingly, in some form of a game multitasking as an ingenious marketing device. Game-Based Marketing illustrates the pervasiveness of games today in business marketing, and how to better use them to create an engaged and loyal customer base. Game-Based Marketing will:Explain the growing phenomenon of game-based marketing and how it worksShow marketers how to develop ga… More >>

Game-Based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests

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