Posts Tagged Decision
Marketing Research: An Aid to Decision Making
Product Description
We are confident that the new edition of Marketing Research: An Aid to Decision Making will dramatically improve students’ knowledge of marketing research because practitioners, academicians, and past users of the text recommended many of the changes and new topics that we incorporated into this edition. The fact is, there have been numerous changes in the research industry and global marketplace that warrant special attention. When you consider how research organiz… More >>
Marketing Research: An Aid to Decision Making
Tags: Decision, Making, Marketing, ResearchRelated posts
Marketing Strategy: A Decision Focused Approach
Product Description
Marketing Strategy 6/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. The book’s strategic decision making remains the key strength of this text while separating itself from all the competitors. The 6th edition helps stu… More >>
Marketing Strategy: A Decision Focused Approach
Tags: Approach, Decision, Focused, Marketing, StrategyRelated posts
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