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Marketing, 2008 Edition

Marketing, 2008 Edition

List Price: $ 263.95

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Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials–and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing’s text and its outstanding suite of supplements supplies students with the knowledge and decision-making skills needed to succeed in today’s competitive business environment.

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The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition

The Successful Marketing Plan: How to Create Dynamic, Results Oriented Marketing, 4th Edition

List Price: $ 40.00

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Updated and expanded—the planning guide marketers have relied on for 20 years! For two decades, The Successful Marketing Plan has served as the essential handbook for marketers of all levels, providing step-by-step formulas for results-focused, customer-driven marketing plans. Since the last edition, the world of marketing has taken new form and advanced in many ways, especially in the realm of online marketing and social media. The Successful Marketing Plan has been fully revised t

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The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know, Revised and Updated Edition

The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know, Revised and Updated Edition

List Price: $ 19.95

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If you work with clients in any industry, The Art of Client Service is for you. If you work in an advertising or marketing agency, then this book is indispensable.Distilling decades of experience, advertising executive Robert Solomon has compiled the definitive resource for advertising and marketing account executives: a fast-reading, pocket-size, actionable checklist of 58 essential ideas to help client service professionals improve their account management strategy and skills. Now fully update

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