Posts Tagged Hospitality
Marketing for Hospitality & Tourism
Product Description
THE most widely used Hospitality marketing book—this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors’ expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today’s global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking, database marketing and revenue management help solidify the book’s position as the definitive source for information on hospitality marketing.
Marketing for Hospitality & Tourism
Tags: Hospitality, Marketing, TourismRelated posts
Hospitality and Travel Marketing
Product Description
Global orientation, and whole-industry coverage of hospitality and tourism set this book apart. This systematic approach to hospitality and travel marketing is written in a user-friendly style. Readers will benefit from the practical nature, and excellent use of relevant and up-to-date cases. Global experience in the industry is emphasized through content on destination marketing and others parts of tourism, along with case examples from around the world. The conten… More >>
Hospitality and Travel Marketing
Tags: Hospitality, Marketing, TravelRelated posts
Marketing Leadership in Hospitality and Tourism: Strategies and Tactics for Competitive Advantage
Product Description
For courses in Hospitality Marketing and/or Tourism. How do you gain a sustainable competitive advantage in today’s global hospitality industry? Are there ways to attract and keep a customer over the course of a lifetime? Marketing Leadership in Hospitality and Tourism, Fourth Edition addresses the marketing strategies and tactics known to be effective in the industry such as strategic pricing and revenue management, customer loyalty programs, proven communication m… More >>
Marketing Leadership in Hospitality and Tourism: Strategies and Tactics for Competitive Advantage
Tags: Advantage, Competitive, Hospitality, Leadership, Marketing, Strategies, Tactics, TourismRelated posts
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