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The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know, Revised and Updated Edition
The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know, Revised and Updated Edition
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If you work with clients in any industry, The Art of Client Service is for you. If you work in an advertising or marketing agency, then this book is indispensable.Distilling decades of experience, advertising executive Robert Solomon has compiled the definitive resource for advertising and marketing account executives: a fast-reading, pocket-size, actionable checklist of 58 essential ideas to help client service professionals improve their account management strategy and skills. Now fully update
Tags: advertising, Client, Edition, Every, Know, Marketing, marketing agency, Professional, Revised, Service, Should, Things, UpdatedRelated posts
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
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Praise for Data-Driven Marketing”To paraphrase the old adage: ‘Half of marketing dollars are effective, we just don’t know which half!’ This book changes the marketing game so you’ll really know what’s working and what’s not. The 15 metrics, along with the case examples, are an authoritative toolkit for making better decisions to create new markets, drive revenue, increase customer satisfaction, and improve profitability.”
—John M. Boushy, former CEO, Ameristar Casinos, Inc.”A groundbreakin
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Online Marketing Techniques for Real Estate Agents and Brokers: Insider Secrets You Need to Know to Take Your Business to the Next Level
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In this groundbreaking new book you will learn the secrets of top producing real estate agents and brokers and how they use the Web to market listings and get new clients and listings. You will learn how top agents and brokers are taking their business to the next level by using low cost and highly effective methods on the Internet. Learn how to take advantage of new marketing systems so you can connect with today’s Internet savvy real estate consumers. Learn what I… More >>
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