Posts Tagged Metrics
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
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Praise for Data-Driven Marketing”To paraphrase the old adage: ‘Half of marketing dollars are effective, we just don’t know which half!’ This book changes the marketing game so you’ll really know what’s working and what’s not. The 15 metrics, along with the case examples, are an authoritative toolkit for making better decisions to create new markets, drive revenue, increase customer satisfaction, and improve profitability.”
—John M. Boushy, former CEO, Ameristar Casinos, Inc.”A groundbreakin
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Measuring Marketing: 103 Key Metrics Every Marketer Needs
Measuring Marketing: 103 Key Metrics Every Marketer Needs
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Marketing is now being asked to be measurably accountable for not only the top-line of their income statement, but also for the bottom-line as well. They’re being asked to account for the total marketing program in addition to its component product programs, its advertising, sales promotion, sales and distribution, and pricing programs. This is the first book that addresses the clamor and demand from marketing’s many stakeholders to be accountable for its strategies and activities.
Tags: advertising, Every, Marketer, Marketing, marketing program, Measuring, Metrics, NeedsRelated posts
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)
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The Definitive Guide to the New State-of-the-Art in Marketing Metrics Marketing Metrics, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge. The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and “triangulate” to optimal solu
Tags: Definitive, e marketing, Edition, Guide, Marketing, marketing research, Measuring, Metrics, PerformanceRelated posts
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