• ISBN13: 9780137141005
• Condition: NEW
• Notes: Brand New from Publisher. No Remainder Mark.

Product Description
“Philip Kotler, pioneer in social marketing, and Nancy Lee bring their incisive thinking and pragmatic approach to the problems of behavior change at the bottom of the pyramid. Creative solutions to persistent problems that affect the poor require the tools of social marketing and multi-stakeholder management. In this book, the poor around the world have found new and powerful allies. A must read for those who work to alleviate poverty and restore human dignity.” -… More >>

Up and Out of Poverty: The Social Marketing Solution

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