Posts Tagged Products

Designing Winning Products, Volume 10

Product Description
Written for marketing executives, new product/service managers, and marketing research professionals, Designing Winning Products (DWP) focuses on design and market testing issues/solutions for new business-to-business products and services. The first three chapters synthesize the product innovation literature; the objective of these chapters is to increase marketing and product managers’ technical skills for testing customer acceptance of alternative new product/service designs. Detailed examples of applying these skills are described in seven later chapters – these chapters describe how to apply conjoint analysis and choice experiments with B-to-B customers in specific European and North American markets. A chapter is devoted to describing how superior new products sometimes fail to attract known customers – the nitty-gritty nuances behind the innovator’s dilemma.
More than 50 diagrams, tables and figures support the text; the chapter discussions and end-of-chapter references include more than 300 complete citations to additional sources.

Designing Winning Products, Volume 10

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Design and Marketing Of New Products

Product Description
A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book … offers a managerial focus – with an emphasis on understanding the issues and solving the problems by implementing a variety if state-of-the-art methods and perspectives … integrates marketing, R&D, production engineering, and financial aspects of new product design and marketing … uses real-world examples to illustrate issues and solutions.

Design and Marketing Of New Products

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Marketing 3.0: From Products to Customers to the Human Spirit

  • ISBN13: 9780470598825
  • Condition: NEW
  • Notes: Brand New from Publisher. No Remainder Mark.

Product Description
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, … More >>

Marketing 3.0: From Products to Customers to the Human Spirit

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