Posts Tagged Profit
No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing
No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing
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This is the first no-holds-barred, no B.S., no “Kumbaya” guide to social media marketing for business. It’s the perfect book for every decision-maker who’s ready to move beyond soft platitudes about social media “conversations,” and achieve results: measurable improvements in sales, profitability, efficiency, and brand value. Top social media marketing consultants Jason Fells and Eric Decker take a relentlessly practical business value of social marketing, focusing on business drivers and effect
Tags: AllBusiness, Bullshit, Business, Guide, Marketing, marketing consultants, Media, NoHype, Profit, SocialRelated posts
Marketing Strategy: How It Fits with Business Strategy
Marketing Strategy: How It Fits with Business Strategy
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This chapter emphasizes that successful business strategies are those in which each employee can recite the mission statement and understands how his or her job duties affect it–one cohesive unit in action. Once that is internalized, it follows that marketers must be involved in every stage in the product life cycle, the stages being defined here in relation to the marketer’s role in each. This chapter is excerpted from Harvard Business Essentials: Marketer’s Toolkit.This chapter emphasizes tha
Tags: Business, business strategy, Fits, Marketing, marketing strategy, Profit, StrategyRelated posts
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know
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Praise for Data-Driven Marketing”To paraphrase the old adage: ‘Half of marketing dollars are effective, we just don’t know which half!’ This book changes the marketing game so you’ll really know what’s working and what’s not. The 15 metrics, along with the case examples, are an authoritative toolkit for making better decisions to create new markets, drive revenue, increase customer satisfaction, and improve profitability.”
—John M. Boushy, former CEO, Ameristar Casinos, Inc.”A groundbreakin
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