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		<title>Business-to-business Brand Management: Theory, Research, and Executive Case Study Exercises</title>
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		<comments>http://www.gaia-solutions.net/203/business-to-business-brand-management-theory-research-and-executive-case-study-exercises#comments</comments>
		<pubDate>Tue, 21 Dec 2010 10:28:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[Product DescriptionProviding broad and deep coverage, this volume focuses on sensemaking, decisions, actions, and evaluating outcomes relating to managing business-to-business brands including both product and service brands. This book goes well beyond basic marketing textbooks to provide extensive reviews of relevant studies, original research reports, and in-depth implications for the following B2B brand management issues: [...]]]></description>
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		<title>Business to Business Marketing Research</title>
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		<pubDate>Sun, 07 Nov 2010 10:25:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[Product DescriptionIn today’s fiercely competitive business climate, marketing research is vital — especially investment in the &#8220;right kind&#8221; of research. While basic, general research techniques are similar for all kinds of marketing, B2B is a different beast. Ideal for midlevel marketing on up to top general management, Business to Business Marketing Research helps professionals throughout [...]]]></description>
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		<title>Modern Marketing Research: Concepts, Methods, and Cases</title>
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		<pubDate>Mon, 13 Sep 2010 13:40:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<category><![CDATA[Cases]]></category>
		<category><![CDATA[Concepts]]></category>
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		<description><![CDATA[Product DescriptionModern Marketing Research: Concepts, Methods and Cases is a comprehensive introduction to all the principal areas of marketing research practice. It treats marketing research design as an integrated process, and guides students through that process step-by-step using illustrative examples throughout. The book provides a uniquely detailed treatment of the analytic methods developed in the [...]]]></description>
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