Posts Tagged Strategic

Strategic Marketing Problems: Cases and Comments (12th Edition)

Strategic Marketing Problems: Cases and Comments (12th Edition)

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Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned.

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Strategic Marketing Management, 5th Edition

Strategic Marketing Management, 5th Edition

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Strategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involv

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Marketing Management: A Strategic Decision-Making Approach

Marketing Management: A Strategic Decision-Making Approach

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The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team’s rich entrepre

The Marketing Plan Handbook, 2nd Edition

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